Boost is currently in limited release and available to select creators.
What is Boost?
Boost enables creators to pay to promote their own content on Rumble. Choose your content, budget, and duration, then track how your campaign performs directly in Rumble Studio.
TLDR
Click Boost on any of your videos on Rumble.com or in Rumble Studio.
You'll see a preview of exactly what your promoted video will look like once it's live, including the "Boosted" label.
Set your total campaign budget, end date, and CPM. Rumble will show an estimated range of impressions and clicks based on your campaign settings. Then choose your payment method and submit your campaign.
Once approved, your campaign is active, and the content will be marked as “Boosted.”
Track impressions, clicks, and spend in Rumble Studio.
Creating your first Boost Campaign
Step 1: Access Boost Video
Click Boost on any of your videos on Rumble.com, or open Boost in Studio.rumble.com, select the video you want to promote and choose Boost, or open the Boost Video flow directly for that video. You'll only see this option if Boost Video is available on your account.
Boost from Studio
Boost from your Channel
Step 2: Select Your Video
Confirm the video you're boosting. Rumble shows a live preview of exactly how your promoted video will look once it's live, including the “Boosted” label, before you continue to Budget.
Step 3: Set Your Budget & End Date
Enter your total spend limit and choose an end date for your campaign. You can also set a custom CPM, which determines how much you’re willing to pay per 1,000 impressions. Rumble will show an estimated range of impressions and clicks based on your budget, CPM, and campaign duration. These estimates are not guaranteed.
Step 4: Add Payment & Billing
Choose a saved payment method, or add a new card and billing address.
Step 5: Submit Your Campaign
Review your video, budget, and payment details, then submit. Your campaign starts in a Pending status while Rumble reviews it — review isn't instant, so plan your start date with a little buffer.
Tracking and managing your campaign
Step 6: Track Your Campaign and Manage Your Campaign
Open Studio → Boost Campaigns from the left-side panel to see your Active and Past campaigns. Each row shows end date, time left, impressions, views, click-through rate (CTR), amount spent, and budget.
To stop a campaign, select the three-dot menu next to any active campaign to pause or end it. Campaigns cannot be edited after they launch, so if you need to change your settings, end the current campaign and create a new one.
Step 7: See It Live
Once approved, your boosted video appears in native placements across Rumble.com, such as the homepage, clearly marked with a “Boosted” label under your name so viewers always know it's a promoted video.
Where Boosted Content Appears
Homepage — inside the same shelves viewers already browse.
Sidebar / related videos — next to what someone is watching right now.
Autoplay — in the queue that keeps a session going on web, mobile, and TV.
Every placement is labeled Boosted. Viewers see what they're looking at, and the placement behaves like any other Rumble video — same player, same actions, same subscribe button.
Frequently Asked Questions
Which of my videos can I boost?
Any video you own that has a thumbnail image. Rumble requires a thumbnail to create the promoted video card — if your video doesn't have one, add a thumbnail before starting a Boost campaign.
Can I boost a Short?
Not currently. Shorts don't have a dedicated boosted placement yet, so Boost Video isn't available for them at this time.
Can I boost a video I don't own?
No. You can only boost videos uploaded to your own Rumble account.
Is my campaign live immediately?
No. Every Boost campaign is created in a Pending status and goes through review before it can start delivering.
How long does review take?
Review times can vary. We recommend planning your campaign start date with some buffer rather than expecting instant approval.
Why was my campaign rejected?
Review looks at your video, its title, and its thumbnail against Rumble's content standards, plus advertising-specific rules that apply to any promoted content on Rumble. If your campaign doesn't pass review, you'll see a Rejected status in your campaign list. Reach out to Support if you'd like more detail on a specific rejection.
Where will people see my boosted video?
Boosted videos appear as native video cards in places like the Rumble.com homepage and watch pages — mixed in with organic content, not as a separate ad banner. Every boosted card carries a clear "Boosted" label under the creator name so viewers always know it's a promoted video.
Can I edit a campaign after it's live?
Once a campaign is created, you can pause, resume, or end it, but you can't change the budget, end date, or video. If you need different settings, end the current campaign and start a new one.
What is Custom CPM
CPM stands for cost per 1,000 impressions. It represents how much you're willing to pay for every 1,000 impressions your Boost campaign receives.
Can I set my own CPM?
Yes. You can set a custom CPM when creating your Boost campaign. Your estimated impressions and clicks will update based on your campaign budget, CPM, and end date. Estimates are not guaranteed.